Monday, July 14, 2008
DOUBLETREE RV CHANGES NAME TO DRV
RV Business
Monday, July 14, 2008
Howe, Ind.-based recreational vehicle builder DoubleTree RV LLC has changed its name to DRV LLC due to recent federal legislation governing trademark law, according to the company.
DRV noted that under the new law, if a company is using the same name as another firm, “conflicts can arise,” even if the companies are in unrelated industries.
DRV said that DoubleTree is the name of a hotel chain that was purchased by Hilton Hotels. The hotel chain has no connection to DoubleTree RV or the RV industry in general, but the company decided to make the change “to avoid any possibility of future conflict and to make its brands entirely distinct and easy to recognize.”
DRV, which uses an Edwardian Script font to differentiate the “D” in the new company name, emphasized that it has not undergone any ownership change and its lineup of products remains the same.
“We stand for the highest quality products,” said President David Fought. “The quality of DRV products is better than ever. We are the same great company we’ve always been.”
The northern Indiana manufacturer produces Mobile Suites, Elite Suites and Select Suites fifth-wheels.
Monday, July 14, 2008
Howe, Ind.-based recreational vehicle builder DoubleTree RV LLC has changed its name to DRV LLC due to recent federal legislation governing trademark law, according to the company.
DRV noted that under the new law, if a company is using the same name as another firm, “conflicts can arise,” even if the companies are in unrelated industries.
DRV said that DoubleTree is the name of a hotel chain that was purchased by Hilton Hotels. The hotel chain has no connection to DoubleTree RV or the RV industry in general, but the company decided to make the change “to avoid any possibility of future conflict and to make its brands entirely distinct and easy to recognize.”
DRV, which uses an Edwardian Script font to differentiate the “D” in the new company name, emphasized that it has not undergone any ownership change and its lineup of products remains the same.
“We stand for the highest quality products,” said President David Fought. “The quality of DRV products is better than ever. We are the same great company we’ve always been.”
The northern Indiana manufacturer produces Mobile Suites, Elite Suites and Select Suites fifth-wheels.
