Friday, January 25, 2008
NEW LEADERSHIP AT ALFA LEISURE: WILL IT BE ENOUGH?
RV Business
Friday, January 25, 2008
Ontario, Calif.-based motorhome and fifth-wheel manufacturer Alfa Leisure Inc. has named Scott Degnan president and Niles Whitehouse as vice president of sales and marketing.
Degnan brings with him nearly 20 years of industry experience, most recently as vice president of sales and marketing for Perris, Calif.-based National RV Inc. and previously with Fleetwood Enterprises Inc. Whitehouse has logged 15 years in sales and marketing.
“Alfa Leisure is fortunate to have Scott and Niles step into these key leadership positions,” said Johnnie Crean Jr., CEO. “Their energy, determination and industry savvy will certainly help realize much success for Alfa and our dealer partners.”
Alfa Leisure said that Degnan will manage the day-to-day operations of the company. Whitehouse’s duties include directing the sales and marketing processes to grow market share and oversee print and online media.
“I am looking forward to guiding this remarkable company back to the industry prominence it once enjoyed,” Degnan said. “ Johnnie and Alfa have introduced countless innovative ideas and features over the years, and there is much more on the way.”
In 2005, Alfa Leisure was purchased by Nogales Investors, a $345 million dollar private equity firm based in Los Angeles. Alfa Leisure is the firm’s only RV company at this time.
Friday, January 25, 2008
Ontario, Calif.-based motorhome and fifth-wheel manufacturer Alfa Leisure Inc. has named Scott Degnan president and Niles Whitehouse as vice president of sales and marketing.
Degnan brings with him nearly 20 years of industry experience, most recently as vice president of sales and marketing for Perris, Calif.-based National RV Inc. and previously with Fleetwood Enterprises Inc. Whitehouse has logged 15 years in sales and marketing.
“Alfa Leisure is fortunate to have Scott and Niles step into these key leadership positions,” said Johnnie Crean Jr., CEO. “Their energy, determination and industry savvy will certainly help realize much success for Alfa and our dealer partners.”
Alfa Leisure said that Degnan will manage the day-to-day operations of the company. Whitehouse’s duties include directing the sales and marketing processes to grow market share and oversee print and online media.
“I am looking forward to guiding this remarkable company back to the industry prominence it once enjoyed,” Degnan said. “ Johnnie and Alfa have introduced countless innovative ideas and features over the years, and there is much more on the way.”
In 2005, Alfa Leisure was purchased by Nogales Investors, a $345 million dollar private equity firm based in Los Angeles. Alfa Leisure is the firm’s only RV company at this time.
