Tuesday, November 27, 2007



Business Wire
SANFORD, Fla. - FreedomRoads/Camping World and Featherlite Coaches, Inc. today announced a new exclusive sales and marketing relationship that appoints FreedomRoads/Camping World, the nation's largest RV retailer, as the exclusive nationwide retailer of Featherlite Luxury Coaches. The parties expect sales and service operations to begin at certain FreedomRoads/Camping World sales and service centers in mid-December.

"We are very excited to announce this new relationship with FreedomRoads/Camping World because it gives current and prospective customers of Featherlite Coaches' luxury motor coaches access to sales and service centers throughout the United States," said Conrad Clement, CEO of Featherlite Coaches, Inc. "As we roll out this new relationship, the first Camping World stores to receive training for its sales personnel and qualified service technicians from Featherlite Coaches' personnel, and to have Featherlite Luxury Coaches in stock, will be San Diego, CA, Statesville, NC, Mesa (Phoenix), AZ, Indianapolis, Ind., Stewartville (Rochester), Minn. and Sanford, Fla.," said Clement.

In the later part of 2008 and beyond, it is anticipated that Featherlite Coaches' sales and service will be available through FreedomRoads/Camping World stores in Las Vegas, NV, Chicago, IL, Portland, OR, Denver, CO and Salt Lake City, UT, as well as other strategic stores throughout the United States.

"This exclusive sales and marketing relationship with Featherlite Coaches presents a great opportunity for FreedomRoads and Camping World, as we now offer our customers access to recreational vehicles at every price point in the market," said Marcus Lemonis, Chairman and CEO of FreeomRoads & Camping World. "We are excited to have this opportunity to sell luxury motor coaches manufactured by the undisputed market leader in the premium luxury motor coach segment."

Featherlite Coaches, Inc. will continue to manufacture the highest quality state of the art Prevost coaches in the industry at its manufacturing facility in Sanford, Fla. "We are excited to have this new relationship with FreedomRoads/Camping World and to be able to take Featherlite and the bus conversion industry to the next level of customer service," said Jim Wooley, President and COO of Featherlite Coaches, Inc. "Both Featherlite Coaches, Inc. and FreedomRoads/Camping World hope that all of Featherlite Coaches' sales and marketing personnel will be able to join the sales and marketing staff at FreedomRoads/Camping World to continue their wonderful effort in marketing and selling our great luxury motor coaches."

“Our commitment to this venture is to have Featherlite Coaches secure and hold a clear position as the market share leader in the bus conversion market. We will in short order look to double the annual volume through a trade up program or the capture of customers by creating a unique value proposition unavailable from anyone else,” said Lemonis.

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