Monday, January 05, 2015
THOR INDUSTRIES SUBSIDIARY HEARTLAND RV ACQUIRES CRUISER RV AND DRV
"We are pleased to welcome CRV and DRV to the Thor family. Cruiser RV has a long history of building light-weight travel trailers that appeal to a broad base of RV consumers, while DRV brings a strong presence in the high-end fifth wheel market," said
Bob Martin, Thor President and Chief Executive Officer. "We see a number of opportunities to leverage Thor's strength in purchasing and distribution to the CRV and DRV businesses, while utilizing their existing market strengths to enhance our overall position in lightweight travel trailers, which has been one of the fastest-growing segments of the RV market, as well as luxury fifth wheels, where we previously had a more limited presence."
Founded in 2002,
Howe, Indiana-based Cruiser RV and DRV, will maintain their current production facilities, work force and management team after the acquisition. The combined companies generated sales of approximately $135 million in calendar year 2014. The newly acquired operations will become a part of Thor's Heartland subsidiary with a management structure reporting to Heartland President, Chris Hermon.
"We are excited by the opportunities we see as we welcome Cruiser RV and DRV to Heartland. With a successful history, solid production infrastructure, talented workforce and strong dealer base, there will be a number of broad-based benefits to this acquisition," said
Chris Hermon, President of Heartland Recreational Vehicles. "With their production base in Howe and LaGrange, about 35 miles from Elkhart, CRV and DRV have a more stable workforce that is less affected by the recent tight labor conditions we've seen in Elkhart. In addition, as we look to grow our combined business over the long-term, we will have ample space to expand operations in Howe as demand increases, a luxury unavailable to Heartland at its existing production complex."
"At CRV and DRV, we are excited about teaming up with such strong financial partners as Thor and Heartland. They share our vision for continuing to provide our dealers and consumers with great products and reliable service. This transition offers us great potential to grow our businesses," said
David Fought, CEO of CRV and DRV.